Benefits
  • Establishes the values that every employee will use to make consistent decisions
  • Focuses your financial and human resources so you will more effectively serve your members and grow the organization
  • Makes the organization’s long-range future more tangible and attainable
  • Creates an ongoing means for confirming which operational actions should be prioritized or eliminated
  • Unites the entire leadership team around new ways the credit union will create better member value
Definition

Your Desired Future is what you want to see your business look like in three to five years.

Overview

Many organizations are far too short-sighted in their planning. They need to transition from the traditional one-year (budget-focused) planning approach to establishing a longer term desired future for their organization.

Establishing a desired future involves looking at what you (the Board and Management) would like the organization to be in three to five years. Having this desired future written down is vital to giving your organization context for making strategic decisions.

Nice Approach

Over our long and accredited history, we at Nice Enterprises have developed many tools and group exercises to help organizations identify and document their desired future. We will take your group through the challenging dialogs required to determine your credit union’s unique competitive advantage in the marketplace, which will serve as your foundation for serving members and determining your sales and marketing messaging.

Components

Values:
The critical, deeply-held beliefs shared throughout the organization.

Vision:
Vision is the organization’s long-range desired result, written as a single statement. It represents the ultimate goal or destination of the organization.

Mission:
Mission defines what a business does (and doesn’t do). It clarifies, in a single statement or series of statements, what the focus of all activity should be.

Futuring:
Where the credit union wants to be in 3-5 years, and why.

Strategic Initiatives:
The organization’s major focuses for creating near-term progress.

Operating Initiatives:
The organization’s blueprint for ongoing operational priorities.

For a complete description of all components please download the “Strategic Planning Overview” PDF located at the top of this page.